It's been a while
Friday, July 20, 2007
Miss me?I really busy lately. I'm writing my new ebook. It not about internet marketing anymore. i'm focusing on services that can be sold online.It just a few of people use internet to promote insurance on the internet.
What i'll do is combining sms concept with internet marketing and mail order. Use sma to find prospek for insurance a really new. I never seen people using this kind of marketing yet. I will be the first who use this.
Wish me luck!
posted by Nawaki's @ 2:27 AM, ,
Something need to be done.
Tuesday, May 29, 2007
There dropping in sales in all internet business that focusing Malaysia as their target market. I've to admit it, this month was the worse month since i involve in internet marketing. It make me want to focus on international market after this.
People are confuse about internet business and internet investment. When mass media also make it worse after they publish about internet business forum as internet investment scheme program. How stupid there are. They make a statement without make any homework about it.
There something need to be done. I even wrote a report just to explained what was internet investment and internet business. I'm also covering about other scam that they can be involve with it. There are a lot scammer need to be fight.
I'm writing my new report for international market.I need to do something,if not i can't pay my study loan.Hopefully i can succeed with new kind of business that i want to approach.
posted by Nawaki's @ 1:25 AM, ,
Six Steps To Turn Boring Into Exciting
Monday, April 16, 2007
1. Use People to Sell People
There is no substitute for people. Human beings are capable of communicating with an enormous degree of nuance and subtlety, using voice, expression, body language, and gesture; no animation, avatar, or artificial substitute can take the place of a real person for communicating meaningful, memorable marketing messages.
With relatively easy-to-use production tools anyone can create a video, but not necessarily one that delivers the message or image that your company wants to present. We have seen far too many poor quality efforts both on the Web and even on local television, where company presidents with bad haircuts and ill-fitting suits, uttering nonsense-riddled scripts in zombie-like performances expose themselves to audiences expecting more, much more.
Skilled performers communicate in very subtle ways to an audience, and only the well-practiced professional has the experience and capability to deliver the intended experience. The cost of saving monëy by doing-it-yourself or with amateurs can result in delivering an unintended message that may undermine the impression and image you are trying to create.
2. Perception Is Reality - Use Scripted Professionals
You will notice that I described the women in the facial tissue videos as articulate. Now I cannot tell you if these women were actors or not, or that their powerful presentations were scripted, but if I had to guess, I would say these very effective videos were about as carefully produced and constructed as the latest episode of 'Survivor' that by no means makes them any less effective.
The point here is that perception is reality, and the professional filmmaker knows how to tell a story and communicate a message; and that is not the same thing as being able to turn on a video camera.
3. Tell A Memorable Story
When we talk about companies telling their story, it is important to distinguish between the company's history and the emotional experiences generated by the product or service.
Company histories can make for interesting videos and can produce a sense of trust associated with being in business for a considerable length of time, but that sort of presentation does not speak to the underlying emotional and psychological factors that actually trigger a sale.
It is difficult but imperative that businesses understand that marketing is not about you, or even the product or service, it's about the audience.
Like the Kleenex videos and the Home Depot commercials, every product and service that is purchased from your company represents an experience, a story that relates to your audience's aspirations and needs. It is the audience's story that demonstrates credibility, clarifies purpose, penetrates memory, and makes the message compelling.
4. Create An Emotional Experience
The vast majority of decisions we make are colored by the emotional relevance associated with those decisions. No doubt rational factors figure into our decision-making process, but the pivotal factors that attract the use of one product over another are emotional.
If you're not connecting to your audience on an emotional level, then you are left with a commodity that can only be sold on price and features, and unless you're a monopoly, there will always be some competitor willing to offër your customers more for less.
When presenting your product or service it is important to tap into an emotional element that your audience can relate to as its key purchasing decision factor. When people purchase boring accounting services and software, what they're really buying is an improved life style for their families. It really doesn't matter what you sell, if you look hard enough, you can find the emotional benefit that should be the central element of your marketing message.
5. Create a Believable Relevant Personality
Part of the process of connecting with your audience is creating an appropriate personality for your company. Many corporations today believe in the cult of management personality but this is a dangerous game. Your company needs a personality of it's own, one that is distinctive and that will stand alone and not be dependent on senior management's ego and self-promotion.
Web-video marketing campaigns provide a vehicle that allows companies to create appropriate personalities that engage, inform and entertain your audience in ways that establish your identity and create the basis for a prosperous business relationship.
Clever marketing can create a corporate personality but it is imperative that you follow through and deliver that personality in all aspects of your relationship with your audience. Producing a campaign that promises one thing and a website, staff, and product that delivers another is one of the easiest ways to alienate customers.
6. Deliver A Critical Hot Button Moment
Web-video presentations need to focus on single issues that are driven home by the addition of a hot button moment or punch line. Remember you are telling your audience a story that needs a beginning, middle and end. That story should build to climax and deliver the point in a single memorable moment.
The era of point förm slide presentations is dead, along with the laundry líst of benefits approach.
Creativity, personality, and the ability to communication and develop an emotional connection to your audience through the use of Web-video campaigns has the potential to turn even the most lackluster company into a vibrant and exciting marketing business.
About The Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com/ads, www.136words.com and www.sonicpersonality.com
I think this article is quite interesting. That why i'm copy it and put it here. Hopefully it can guide other and share this knowledge with you.
posted by Nawaki's @ 8:41 PM, ,
Hi! Everyone..Just finish my new ebook
Saturday, April 07, 2007
I just finished my new ebook. It about how to write an ebook. I'm just focusing to newbie that want to write their own ebook. it would be wonderful if more people in Malaysia write their own ebook. I'm also write ebook on how to create an ecover for their ebooks.
I hope with my new ebook. It can guide more people sell and write their own ebook. from the pre launch, i got wonderful feedback. It make me happy. I want to write more ebook then. I hope i can contribute to Malaysian on writing ebook.
posted by Nawaki's @ 10:56 PM, ,
Do want to how to write a profitable ebook?
Thursday, March 15, 2007
Now i was working to write my new ebook on how to write a profitable ebook than can make a second income for you. I hope i can finish it before April. This will be my second ebook about ebook writer. I'm already make more than RM20,000 from my first ebook. I hope i can keep up with the new ebook.
posted by Nawaki's @ 2:07 AM, ,